Launching an elevated, gallery-esque retail boutique, Joseph Cheaney is a brand that epitomises ‘Made in England’.
Following a long-standing design partnership, creating award-winning retail identities in Coal Drops Yard and Jermyn Street – Checkland Kindleysides took their retail concept one step further for their most illustrious boutique store to date; New Bond Street.
Launching in such an eponymous location, Joseph Cheaney’s new luxury boutique store offers an elevated interpretation of their now synonymous, retail identity, contrasting the design language of craftsmanship and the theatre of their factory, with those of high-end luxury and refined modernity. Throughout, Checkland Kindleysides created a series of sophisticated design elements that purposefully draw in the abundance of natural light from the fully glazed elevations and echoes this through strategically placed mirrors on the back wall and light boxes in the perimeter; creating drama and depth.
Proudly displaying their footwear expertise, this elevated boutique store reflects the brand’s commitment to authenticity and excellence. Gallery-esque displays feature intricate details inspired by the brand’s meticulously crafted footwear and emphasises that Cheaney makes what it sells. While a shoe polishing station sits centre stage, adding a level of intrigue and theatre to passers-by. A testament to the brand’s enduring relevance; the store is set to be the brand’s preeminent retail boutique and a space where heritage meets modernity, inviting customers to immerse themselves in the craft and quality that sets Joseph Cheaney apart.
