Julia Straus has appointed Julia Straus as their new Chief Executive Officer. The brand has stated that Straus will oversee Sweaty Betty’s digital and international expansion.
Sweaty Betty is a British retailer specialising in women’s activewear, founded by Tamara and Simon Hill-Norton. The British activewear brand currently operates 60 stores in the UK and US, including concessions in Selfridges, Harrods and Nordstrom outposts in the US.
‘Julia brings exceptionally strong experience with nine years in senior leadership roles at digital pure plays. As a digital native with extensive experience in the US, we are excited to have Julia’s skills and enthusiasm to supercharge our growth in these areas and continue to drive our global expansion‘ – Simon Hill-Norton.
‘Sweaty Betty has built an incredibly passionate, loyal community of customers and I’m thrilled to work so closely with a world-class team who push boundaries and innovate every day‘ – Julia Straus
Related: Sweaty Betty plans Asia growth
