Vella, a Korean cosmetics brand founded in 2012, opened its official store on Japan’s e-commerce platform Qoo10 and announced that it will sell its vegan flagship products including Vella Ultra Hydro Sun Essence and Vella Hydro Cica Acne Cleanser.
Vella is the first skincare brand in Korea to launch a neck care product line and has sold more than 1 million products, establishing its position in Korea.
Through this official opening, Japanese consumers can also purchase Vella Ultra Hydro Sun Essence at Qoo10. Vella Ultra Hydro Sun Essence is No. 1 in the Korean Suncare sector on Wadiz, a Korean crowdfunding platform.
In addition to its launch in Japan, Vella is expanding its global reach by making inroads into each region’s leading e-commerce platforms such as Shopee in Southeast Asia.
