The Korean Beauty Brand, Innisfree is set to open stores in the UAE, the partnership with regional retail conglomerate Alshaya Group. innisfree’s flagship store in the Middle East will open at The Dubai Mall towards end of February.

‘Having launched the brand across the world from Asia to Australia, to the US and Canada, we are delighted to be launching innisfree in the region. We look forward to having our first flagship store in the Middle East where people can come and experience our products first hand, and learn about the benefits of the products that are steeped in heritage from JEJU island and offer so many natural benefits.’ – Paul Lee, General Manager of innisfree, Middle East.