The brand has launched its first store at 9, avenue de Villiers in the 17th arrondissement of Paris, a stone’s throw from rue de Lévis.
This store is the fourth in “City” format to be opened by l’Armoire de Bébé, after Lyon Croix-Rousse, Villefranche-sur-Saône and Avignon. Set across 45sq m, the new unit offers a range of childcare products, decorations, toys and even textiles.
A digitally-native brand launched in 2015, l’Armoire de Bébé, which turned to retail in 2018, now has five outlying stores in addition to its four city-format stores.
