E-commerce platform Lazada has grouped 5,000 products with sustainability credentials in a new section of its LazMall to encourage shoppers to buy items that are friendly to the planet.
The goods, from some 70 brands, mainly span the fashion and FMCG categories and are made, packed, or shipped with reduced plastics or materials better for Earth.
Unveiling its LazEarth campaign, Lazada says it wants to encourage a reduction in plastic waste in both products and packaging, given Southeast Asia consumes an estimated 31 million tonnes or more of plastic waste each year. Recognising that consumers in the region are becoming concerned about plastic waste, Lazada believes the campaign will make it easier for people to identify and source environmentally friendly products. Lazada will also work with LazMall brands and partners to expand their offer of eco-friendly products.
“As digital commerce continues to be one of the key growth drivers in Southeast Asia, it is crucial for companies to place sustainability at the core of their strategies to build stronger and greener economies,” said Magnus Ekbom, Chief Strategy Officer at Lazada Group. “The LazEarth campaign is part of Lazada’s ongoing efforts to address plastic waste and help our buyers make informed decisions about sustainable products.”
