Following Lenskart’s $50M investment commitment into the Middle East last year, the brand opened its first store in the UAE in December 2021.
Asia’s biggest eyewear brand is now celebrating a milestone with the opening of its seventh retail store at The Dubai Mall, continuing the aggressive expansion that has seen existing stores open already in BurJuman, Dalma Mall, Dubai Festival City, Ibn Battuta Mall, Dubai Hills Mall and Bawadi Mall.
The brand recently projected its values of “Do More, Be More” on the iconic Ain Dubai. Given its strong lifestyle position, Lenskart is bringing its audience yet another refreshing fashion association that is set to inspire the wardrobes of every fashion enthusiast.
Lenskart has collaborated with Rhea Kapoor, the coveted stylist, producer, trend-setter to launch the ‘Be Your Own Style EYECon’ campaign. The ‘Lenskart X Rhea Kapoor’ collection as part of the campaign will bring an array of select eyewear to all seven stores in the UAE for a year. Customers can also purchase the collection online or via Lenskart’s mobile app.
