After a decade of disrupting online optiwear markets in India and Singapore, Lenskart, India’s largest eyewear retailer, has formally entered the Middle East with the aim of securing 25 per cent of the regional $3.5bn optiwear market by 2026.
With the twin objective of establishing market-leading status as the region’s top eyewear platform within two years, backed by more than 5,000 styles of eyewear, Lenskart’s AED185M expansion into the Middle East with its omni-channel strategy includes the opening of the first physical store in Dubai on 19 December, spread across an area of 1,300sq ft at the Dubai Festival City Mall. The brand will expand into two other locations at Ibn Battuta Mall and BurJuman in the coming months.
The brand’s flagship store will feature state-of-the-art AI technology through a 3D Try-On machine integrated with virtual face-mapping that suggests suitable frames to customers. The service is available on Lenskart’s website and app as well, allowing customers to see themselves from multiple angles, making frame selection faster, more effective and fun for the buyers. Another newly introduced concept available in-store is The Sun Room – a trial room for sunglasses which replicates the outdoors.
Peyush Bansal, Lenskart’s Founder and CEO said: “At Lenskart, our purpose is to transform the way people see and experience the world. Over the last decade, we have revolutionised the way people perceive and make use of eyewear. Wearing our glasses has enabled our customers in India to not just correct their vision but also expand their lifestyle without barriers. With our foray into the Middle East, we want to bring the same scale of transformation to people’s lives here, especially those who are eager to do more and be more.”
