The new store offers Levi’s by Levi’s, a new product solutions made from entirely repaired, reimagined and recycled Levi’s products.
In a world where consumers are becoming more consciously aware of their shopping habits and where their clothing is made and how it’s produced, the launch of Levi’s by Levi’s actively encourages shoppers to purchase more thoroughly and sustainably.
As well as purchasing the brand’s iconic denim products, a number of in-house facilities are available. The ‘Repair’ aspect encourages customers to take their well-loved denim items to one of the in-store tailors to be stitched, patch repaired and customised. The ‘Reimagine’ aspect sees Levi’s partner with Indigowares, where a number of iconic Levi’s products will be reimagined to ensure that each piece is truly unique. The ‘Recycle’ aspect ensures recycled products and materials are used to create a number of the brand’s products.
Richard Hurren, Vice President of Retail, Levi’s, Europe commented: “We are delighted to announce the opening of Levi’s Haus, London. This unique concept store is the first of its kind within our retail portfolio and will serve as the new home for your every need when it comes to extending the life of your denim. Whether it’s a simple patch repair by our tailors, or the chance to create something entirely new from your pre-loved Levi’s there is something to suit every price point and every creative idea.”
