The Indonesian e-commerce platform Lilla by Sociolla has unveiled its very first physical location, opening at Pondok Indah Mall in Jakarta.
Purple is the hero colour of the store which features more than 1,000 products for mums and babies and the products range from personal care items to fashion, bedding essentials and diaper bags.
First launched in 2020 as an online platform by the beauty technology business Social Bella, Lilla by Sociolla concentrates on mums and families. The idea behind the brand is to offer a space to Indonesian mothers owing to a shortage of platforms for personal care and beauty products.
Founded in 2015, Social Bella operates 60 physical stores in Indonesia and Vietnam with the first launching in Indonesia in 2019, targeting the enhancement of the O2O shopping experience.
