The designer of 3D pop-up cards and gifts has opened a store in Harvard Square, in the Boston suburb of Cambridge.
It’s the fourth location in the company’s hometown market and the fifth new US retail opening since the start of 2020. Previously occupied by greeting card company Papyrus, which closed all of its stores in 2020, the new 1,200sq ft Lovepop is the retailer’s largest location to date. It features the company’s full range of 3D product offerings—from cards to flower bouquets and giant pop-up gifts.
“Every aspect of this new store is intended to facilitate connection and engagement with the community,” said Colin Spillane, Head of Retail at Lovepop, which has 10 locations and whose goods are also available at other retailers. “From the layout of the space to the design of the product displays, we are encouraging customers to experience the magic of our pop-up art and share their reactions in real-time. We hope they’ll be inspired to do something special for the people they love.”
