The lifestyle and fashion brand, known for its ultra-feminine, vintage-inspired aesthetic, has opened its most immersive store to date, a 2,300sq ft flagship in Manhattan’s SoHo neighbourhood.
LoveShackFancy continues to expand its retail footprint and the brand’s 24th location follows recent openings at Plaza del Lago in Wilmette, Illinois and The Woodlands in Woodlands, Texas.
The SoHo outpost is the first location that that completely houses the brand’s full product assortment which includes apparel, beauty and fragrance, home goods, activewear, kids, exclusive bespoke items and a curated vintage capsule. The flagship also features the brand’s first-ever “showroom” dedicated to its home collection, allowing visitors to view and shop every piece from tabletop to bedding to bath, glassware and beyond. It also boasts LoveShackFancy’s first dedicated beauty bar, where shoppers can try out products.
In another brand first, the flagship will implement Google Shopping’s new technology which allows customers to virtually try on pieces before they buy.
“This new store is way more than just a store,” said Rebecca Hessel Cohen, Founder and Creative Director of LoveShackFancy. “It’s an all-encompassing, immersive and experiential world of LoveShackFancy. For the very first time, we’ll have a full showroom for our home collection which I’m so excited for, a beauty bar to try out all of our amazing beauty products and so much more. This store truly elevates our customer experience like never before and I can’t wait for you all to see it.”
