Lowe’s Cos. is attempting to deepen its relationship with customers who work in the home improvement industry.
The home improvement retail giant is launching a new loyalty offering called the Lowe’s MVPs Pro Rewards and Partnership Program. Lowe’s MVPs Pro Rewards, available Tuesday 1 February in select regions of the US and nationwide on Monday 7 March, builds upon Lowe’s existing credit offerings for professionals of five per cent off every day on eligible purchases and zero per cent interest for 60 days for Lowe’s Business Advantage accounts.
Lowe’s MVPs Pro Rewards offers new and existing professional loyalty members benefits including:
- Lowe’s e-gift cards earned when participating professionals spend in-store and online on eligible purchases
- Access to business resources designed to help professionals tackle back-of-house operations
- Exclusive offers for rewards on eligible paint purchases and free select snacks or drinks at Lowe’s stores
- A chance to win prizes, including Ford F-Series trucks and custom-built local advertising packages
- A streamlined mobile and online user experience allowing professionals to track and claim rewards, even when sending a crew member into the store
- Lowe’s also plans to soon offer bonus points that can be used for additional rewards
Lowe’s has been targeting its professional customer (Pro) base. In April 2021, the retailer rolled out an in-store shopping experience created specifically for them. Lowe’s said its updated Pro customer experience is designed for speed and convenience, saving Pros time and money.
