Parisian haute perfumery brand, Maison 21G, announced it successfully closed its series A two years after its initial launch. The new funding round was led by the Founder Johanna and her internal financial team.
Maison 21G plans to use this new capital to expand its footprint and reach in Asia and the Middle East, grow its team, strengthen the luxury bespoke brand image and enhance its O2O customer experience.
Founded in 2020, Maison 21G is Johanna Monange’s brainchild. With a unique O2O bespoke business model, Maison 21G aims to disrupt the fragrance industry and break convention by putting the customers in direct contact with Haute Couture natural essences.
Later this year, Maison 21G aims to simplify its bespoke offer to work with e-commerce partners like Amazon, Lazada, and other distributors to increase its reach. Maison 21G has signed a partnership with Human wellness, a distributor in Korea, to open a flagship store in Gangnam along with a private atelier space in their luxury spa.
“I believe that within three years, our partners in this market will put the brand solidly in the top of luxury perfume brands. Korea is famous for being one of the toughest markets of Asia but a major trendsetter from which the whole world of beauty takes its cue,” said Johanna Monange.
