The lifestyle and golf brand Malbon is entering Vietnam with its first physical store, in partnership with TKG Lifestyle, which is part of The Kho Group.
Set to open next month on Dong Khoi Street in downtown Ho Chi Minh City, the two-level, 250sq m store will feature Malbon’s full range of golf apparel and accessories alongside its lifestyle and sportswear collections.
“We see immense potential in Vietnam, not just because of the expanding golf market, but because of Malbon’s nature as a lifestyle brand,” Vynce Nguyen, GM of The Kho Group Vietnam, told Inside Retail.
“We are confident the Vietnamese market will embrace our distinct style and our history of groundbreaking collaborations with international icons like Adidas, New Balance, Jimmy Choo, Coca-Cola to name a few and entertainment artists such as Steve Aoki.”
For Vietnam, Malbon plans to introduce limited-edition products tailored for local consumers, while highlighting seasonal releases, performance apparel and the core Icons line.
