The leading high-street nursery brand, Mamas & Papas, has announced a series of new partnerships with major retailers in South East Asia as part of its ongoing international expansion.
The company has signed multi-store supply agreements with MAP Active, a part of PT Mitra Adiperkasa TBK Group, a leading lifestyle retailer with over 2,500 stores across major markets in Southeast Asia and Central Department Store Group, part of Central Retail Corporation in Thailand, a global leader in department stores and luxury retail with presence in 11 countries and 120 stores globally, both of which will launch with the brand’s Spring/Summer 2024 range. The agreement sees Mamas & Papas continue their Shop in Shop concept global expansion, showcasing their full nursery offering in dedicated branded space.
Nathan Williams, CEO of Mamas & Papas, said: “Demand for premium British-designed brands with heritage is strong, especially in the nursery category. The fact we’re signing agreements with the biggest retailers in our target markets is a testament to the value we’re creating with our brand.”
He added: “We now have a number of proven models we can use to enter and scale in our chosen markets, working with wholesalers, franchisees, other independent and multiple retailers as well as online platforms. We’re also in discussions with several department stores with a view to rolling out our concession format which has trialled so successfully in the UK.”
