The Midwest-based pizza chain Marco’s Pizza is highlighting its “powerful” store growth in the first half of 2025.
Marco’s Pizza opened 41 new locations over the first six months of the year, adding that if current trends continue, the chain is poised for a 28 per cent year-over-year increase in new store openings for 2025.
Last year, the pizza chain opened 70 new locations. Current franchisees are continuing to expand with Marco’s, as nearly 65 per cent of 2024 signed agreements came from existing franchisees.
Marco’s welcomed back long-time team member Joe Stephens as VP of Real Estate earlier this year. This move was made to assist franchisees’ site selection and other real estate consultation. The pizza chain also credits a tech-forward site selection strategy for its strong growth. By utilising predictive tools and consumer behaviour insights, Marco’s says it is looking “far beyond” traditional site selection methods.
To further support expansion, Marco’s also launched a Franchise Development Royalty Incentive Program earlier this year designed to reduce barriers for qualified multi-unit owners.
“We entered 2025 with momentum from a very intentional development strategy – and that pipeline is now turning into stores,” said Gerardo Flores, Chief Development Officer of Marco’s Pizza. “The potential of our model and the power of our culture create an opportunity to grow with a brand that’s not just expanding but doing so the right way.”
