The online store will bring Marni’s early spring collections to JD.com’s consumers.
Founded in 1994, Italian luxury fashion brand Marni has become synonymous with high-quality women’s, men’s and children’s ready-to-wear apparel and accessories. Each collection is characterised by an experimental approach to materials and colours, offering a unique flair for mixing prints and shapes.
The brand is already exceptionally popular with young Chinese consumers and a spokesperson for Marni commented: “JD is a well-recognised and trustworthy platform, which offers a complete solution regarding buyers, merchandise and scenarios, as well as a massive and mature sales system.”
