The fast-food giant is testing a number of drive-thru concepts and initiatives across 25,000 global store locations.
Drive-thru’s have become increasingly popular in the wake of Covid-19, offering guests a sense of security and comfort whilst collecting their food orders. McDonald’s is now trialling ways in which to increase convenience for its customers.
The trials come following two technology investments made by McDonald’s in 2019. Apprente is a voice-based technology start up that enables faster, simpler and more accurate drive-thru ordering. The second investment was in Dynamic Yield, whose technology enables retailers to vary their outdoor menu displays according to a number of varying factors such as time of day, weather and trending menu items.
A number of concepts and initiatives being trialled include automated ordering and payments by identifying customers at the display screen. The global fast-food retailer is also piloting an express drive-thru lane allowing customers to skip the line to get their food faster. Another concept being trialled is a smaller ‘On-the-Go’ restaurant which would focus exclusively on drive-thru, takeaway and delivery.
