The Dutch brand, which was founded in Amsterdam in 2000, has recently inaugurated a brand nw 55sq m store in Milan Central Station.
Situated in front of platform 8, the new boutique in Central Station brings the brand’s holistic approach to wellness to Italy by offering customers a wide and accessible range of products, which includes products for the home and body care products.
The store’s new location offers a fantastic opportunity for Rituals to become visible to travellers who pass though the station every day, attracting customers and gaining footfall.
The atmosphere will allow customers to experience a sensory experience, giving them a moment of well-being in everyday life. A large area of the store is dedicated to the ‘gift-to-go’ with numerous gift sets available in many collections.
The brand is distributed through a retail network that was launched in April 2022, with locations in the Carosello shopping centre in Carugate, in Oriocenter (Orio al Serio) and Stazione Centrale in Milan.
