The renowned South Korean beauty brand, Monclos, recently announced the unveiling if its premiere flagship store, located in the bustling neighbourhood of Hannam-dong in Seoul.
The store’s design is a reflection of Monclos’ unique farm-to-beauty ethos, with its exterior adorned with a lush curtain of vines, an industrial-style framework and domestic-style tiles. The interior of the store is partitioned into three distinct areas: a product testing zone dedicated to hair and body care items, a home fragrance section and a gift area.
Monclos places a strong emphasis on sensory engagement, creating an inviting environment where products are artfully displayed to mimic common home settings, a departure from the more traditional retail shelving approach.
The home fragrance zone offers a stunning view of a seasonal mini-garden that transforms throughout the year, adding a dynamic touch of nature to the shopping experience. Additionally, elements of the brand’s farm-inspired characters are subtly integrated into the store’s design.
The store also offers customers the chance to put a personalised touch on their shopping experience, with the ability to create their own customised hand creams while in-store.
Monclos describes its Hannam flagship store as a vibrant, living entity that evolves and matures with its visitors. The company emphasises that the products on offer are not merely for purchase but are designed to infuse everyday life with a refreshing touch and awaken the senses in new and exciting ways.
