The French-based footwear brand has chosen Madrid, Spain to launch its first store outside of its home territory.
Set to become the largest footwear store in the Madrid region, the new Besson is situated in the Parquesur and will boast an area of more than 1,200sq m. The store has been created following an investment of €1.5M and will bring together a total of 11 employees to assist shoe and fashion lovers in finding their perfect style from more than 6,400 different items, periodically renewed. Famous national and international brands that will be available at the store include: Dockers, Pablosky, Geox, Puma, Gioseppo, Skechers, Levi’s, Laura Vita and Mjus.
The store is split into two different sales areas – the entrance of the boutique is the Show Room, where guests can see a selection of new avant-garde shoes, accessories and leather goods. Meanwhile, the rest of the store allows shoppers to discover the very best products for men, women and children.
Ricardo Palma Huete, Country Manager of Besson Calzados España, commented that “Spain is the first country where we expand our services and offer all shoe lovers our great selection of quality items at a particularly attractive price. Our goals is to always adapt to the trends and style of each season, without giving up comfort, and inspiring us all over the world so that our customers can find shoes for a lifetime.”
