CIM Group and Golub & Company have announced the signing of Museum of Ice Cream to a long-term lease for a prominent 13,544sq ft location at The Shops at Tribune Tower in Chicago, Illinois.
Chicago joins New York and Austin as the only US cities with a permanent flagship location for Museum of Ice Cream’s (MOIC) immersive, interactive experience.
Since MOIC’s conception in 2016, it has catapulted a cultural phenomenon and ignited an entire experiential industry. Tourists and locals are drawn to the whimsical spaces, imaginative tours, themed retail, and café. Interest in MOIC has continued to grow with the New York location, which opened in 2016, posting record visitor counts this summer, and captivated crowds streaming through the recently opened Austin location.
Plans for MOIC at The Shops at Tribune Tower include the rollout of new features and attractions specifically designed for Chicago including a CTA-inspired “L” car called the Sprink-L, a giant dessert-themed putt putt course complete with a pink Chicago dog ice cream treat, and a café with an eclectic menu and outdoor seating that is open to all, along with fan favourites such as the sprinkle pool and the Museum of Modern Ice Cream (MoMi), enveloped in spaces infused with the Museum’s signature pink colour scheme. Opening for MOIC at The Shops at Tribune Tower is anticipated for spring 2022.
