The luxury platform Mytheresa has teamed up with Hani’s Bakery for a temporary holiday pop-up experience in New York City.
Located 764 Madison Avenue, the Mytheresa x Hani’s Bakery pop-up is designed as a bakery-meets-boutique immersive experience where guests can browse freshly-baked treats such as brownies, cakes, tarts and pies, alongside Mytheresa’s selection of luxury gifts such as fashion, accessories, fine jewellery and home decor.
Setting the holiday mood, Cristofle silver trays will adorn the pop-up’s displays, with music played over Bang & Olufsen speakers and furniture from Lulu & Georgia adding to the festive ambiance. The Mytheresa x Hani’s Bakery pop-up runs from 4-14 December.
Last month, German luxury retailer Mytheresa named Francis Belin its new CEO. Belin will report to parent company LuxExperience Group’s CEO, Michael Kliger, in the New Year.
