The Barcelona chain Natura advances in its international expansion and opens the doors of its sixth Italian store.
He has chosen the city of Genoa for this and has installed himself in Via XII Ottobre 20, in a space with 170sq m of commercial area.
It is, as explained by the fashion and accessories chain, “a store that is projected as the presentation of the Natura concept to the city”. Following the commercial proposal of the brand, which is based on each store presenting a different interior design, it opts for indirect lighting and a colour palette that seeks to “enhance” its product offer.
Natura landed on the Italian market in 2020 with its first store in Bergamo and currently also has another in Turin, two in Milan and one more in Alba, to which is added the recently opened one in Genoa. Its plan for the country is to continue expanding its network with two new openings in northern Italy in the second half of 2023.
Born in 1992 in Barcelona, Natura currently has more than 230 stores spread across Spain, Andorra, Portugal and Italy. Economically and after a turnover of around 125 million euros in 2022, the year of its 30th anniversary, it plans to grow 40 per cent year-on-year this year.
