The footwear and apparel giant has expanded its retail presence in the Big Apple in New York City’s SoHo neighbourhood on Broadway.
New Balance has opened its new 3,400sq ft unit and it was designed to visually intersect sport and culture. The new physical space translates the brand’s core principles into a meaningful retail experience, inspiring deeper connections with the brand.
The opening follows the recent redevelopment and re-opening of the brand’s Flatiron flagship. New Balance also operates stores on the Upper East Side and Upper West Side of Manhattan.
“We’re excited to continue to expand our presence in NYC, first with the redesigned flagship in Flatiron and now our new SoHo store,” said Stephanie Smith, VP of Retail North America at New Balance. “The energy of SoHo – with its rich history alongside relentless creativity and innovation – mirrors the spirit of New Balance. Opening here allows us to engage with one of the city’s most dynamic communities at the intersection of sport, style and culture, while giving our customers a space that’s as inspiring as it is innovative.”
New Balance added that additional store remodels are underway. According to its website, the Boston-based brand operates more than 200 retail stores nationwide.
