As part of its second collaboration with Yayoi Kusama, Louis Vuitton has launched a takeover in Tokyo which featured both physical installations and augmented reality activations.
In 2012, the luxury brand began collaborating with Kusama, as part of its longstanding tradition of working with artists and designers, which traces back to Gaston-Louis Vuitton, the grandson of the founder.
A citywide event showcasing landmarks such as the Tokyo Tower, Zojoji Temple, and Tokyo Station will unveil the brand’s second collection with the 93-year-old Japanese artist, with plans to hit stores in January 2023.
In the buzzy Shinjuku district, an anamorphic billboard featuring an avatar of Kusama will transport viewers into a trunk decorated with the artist’s signature polka dots, along with a pumpkin-shaped hot air balloon and chrome sphere sculptures going on display at Shiba Park.
