The new experience on the Las Vegas Strip will take visitors through 15,000sq ft of immersive environments.
Arcadia Earth, billed as a multi-sensorial journey through immersive worlds and art installations, is set to open in Las Vegas this month and follows the first location in NYC.
Founded by experiential artist Valentino Vettori, Arcadia Earth first launched in New York City in 2019 to inspire visitors to positively impact the planet, each exhibit contains a QR code offering useful links. The NYC venue attracted the attention of a Las Vegas-based developer, Las Vegas Weekly reports. The new location is larger than the original. It will feature a similar cave exhibit made out of plastic bags by artist Basia Goszczynska.
“I’m just opening the door, showing beautiful things,” Vettori said. “We don’t actually highlight the concept of climate change. We highlight the concept of entertainment. Nobody wants to be educated. People want to be inspired.”
In its physical exhibits, Arcadia Earth also utilises holograms, augmented reality, virtual reality, robotics and scents. The result is an immersive experience that highlights global challenges such as biodiversity loss and deforestation.
Set to open on 23 December, Arcadia Earth also includes a shop that sells environmentally-friendly products.
