Private Jet Media yesterday launched stores in the Palma de Mallorca and Ibiza private jet terminals under a new concept called Loaded Retail.
The two stores are the first in a planned network of Loaded Retail boutiques in similar air passenger facilities across multiple countries. Stores are already in development in Spain, the UK and France.
Private Jet Media is the world’s largest private jet terminal advertising network.
Loaded Retail specialises in unique and high-priced wines and spirits, Champagne, travel accessories, swimwear and local delicacies. “Basically, items that appeal to the wealthy traveller.”
He said that the company has installed HD screens in each of the locations to drive sales and brand awareness.
