The company is developing innovative online experiences with pre-built models and it is been partnering with Iterate.ai since 2016 to develop, deploy and scale a number of leading-edge digital customer experiences.
“We could not have built the cutting-edge applications as efficiently as we did without our partners at Iterate.ai,” said Michelle Pacynski, VP of Digital Innovation, Ulta Beauty. “As early believers and first-movers on Iterate’s low-code invention, we quickly understood which applications were going to work and which weren’t. The ability to experiment rapidly allowed us to make confident, data-backed decisions that have allowed us to capitalize on opportunities where we can authentically and directly engage our guests in various experiences.”
“Ulta Beauty exemplifies how a dedicated, low-code strategy can power a transformative pace of innovation—in this case, around 10 times faster than hardcoding,” said Brian Sathianathan, CTO, Iterate.ai. “When a business can deliver exciting, new features and adapt to customer needs with low-code speed, they rapidly gain customer satisfaction and competitive differentiation. We’re proud of our partnership and look forward to continued success with Interplay and Ulta Beauty’s innovation team.”
