Nike Live makes an encore in Italy. After Arese, the innovative concept store of the US giant of sporting goods lands in Oriocenter Selected Stores in Orio al Serio in partnership with Percassi, Nike licensee partner for Southern Europe.
The store, renamed Nike By Orio, is designed to develop a personalized shopping experience, presents a curated range of products and offers premium digital and personalized services, from the assortment of products to offers through to design elements.
Focus also on sustainability thanks to the in-store ‘Recycle and Donation’ service that allows consumers to bring used shoes and clothing of each brand. The team will deliver the products to Nike partners in order to donate or recycle them.
The inauguration of the Nike By Orio, scheduled May 31, follows the opening with Percassi of the second Nike Live store in Spain, at the Parquesur Shopping Center.
In addition to the Nike brand, Percassi – active in cosmetics with the owned brands Kiko Milano, Womo and Bullfrog – manages the franchising network of important fashion houses, such as Gucci , Armani Exchange , Saint Laurent and Victoria’s Secret .
