In connection with the company’s Capital Markets Day, Pandora announced new financial targets and provides further insights into its growth strategy, Phoenix.
Alexander Lacik, President and CEO of Pandora, said: “We are very pleased to confirm that Pandora is back on the growth track. We have vast untapped opportunities in our existing core business and they will drive long-term sustainable and profitable growth. Our objective is to be the largest and most desirable brand in the affordable jewellery market. And we have a strong foundation to deliver on that objective.”
On 4 May 2021, Pandora announced the completion of its turnaround programme, Programme NOW, and provided a high-level overview of its new growth strategy, Phoenix. Phoenix is focused on the significant opportunities in Pandora’s core business and has four pillars aiming at delivering sustainable and profitable revenue growth: Brand, Design, Personalisation and Core Markets.
Pandora shares further details from the Phoenix strategy. Pandora sees ample opportunities to grow its core markets. The long-term ambition is to triple its revenue in China, both from 2019 levels.
Pandora will personalise its customer experience by implementing a number of omni-channel features. The company will also launch a new store concept. As one of the world’s most recognised jewellery brands, the ambition is to fuel brand desirability and extend reach to win with Gen Z and Millennials.
