X5 Group, the leading Russian food retailer has announced that Perekrestok will pilot a new store format with a floor area of less than 300sq m and a limited product range comprising its bestselling products.
The new stores will be located within a walking distance of offices and residential buildings. The first store has already opened in Moscow, with two more stores to be piloted in St Petersburg before the year-end.
The format’s product range is five times smaller than at Perekrestok supermarkets, with around 3,000 SKUs consisting entirely of products that have received the highest customer ratings. Fresh categories, including fruit, vegetables, dairy products, ready-to-eat foods, pastry, etc., account for 60 per cent of the product range. The share of private label goods is 30 per cent, with a special focus on Zelenaya Liniya health foods. The format’s pricing policy aligns with that of the Perekrestok supermarket format.
Vladislav Kurbatov, General Director of Perekrestok said: “This new format offers customers their favourite products in locations that could not otherwise accommodate a regular Perekrestok supermarket. A wide assortment of fresh and ready-to-eat foods, coffee, a café, and charging stations is what residents of major cities want to enjoy their routine shopping and save time. We have another four small format store openings scheduled in Moscow for early 2022. After that, we will decide on the potential scale-up of the project.”
