Phase Eight has opened its doors to its first standalone German store in Westfield Centro Oberhausen.
The British fashion retailer said that historically, Germany has been “a very successful wholesale market” for the business, calling the location a “landmark store”.
It said it carefully selected the location as the centre’s customer base “perfectly aligns with our brand identity and values”.
The 151sq m store will adopt its new store concept which it launched for the opening of the Westfield White City flagship store back in December, housing its latest event and occasion wear collections alongside coordinating accessories.
This opening is part of the retailer‘s larger European expansion for 2023 which started with the opening of its Westfield Mall of the Netherlands store in March, with a Berlin location opening in July and further openings in key German locations planned for later this year.
