UAE-born burger disruptor brings bold flavour and fast-casual energy to Cenomi Al Nakheel Mall and U Walk, Riyadh.
Dubai-born burger brand Pickl has officially launched in Saudi Arabia, debuting not one but two dine-in locations in Riyadh. Marking its fifth country of operation globally, the back-to-back launches at Cenomi Al Nakheel Mall and U Walk are led by Sky Restaurants, a subsidiary of Sky Investments and Pickl’s exclusive franchise partner in the Kingdom. With Saudi Arabia’s F&B sector undergoing a transformational shift driven by Vision 2030, Pickl’s entry taps into a booming dining market that is increasingly favouring quality-driven, experience-led brands.
“Saudi Arabia has one of the most exciting and vibrant burger scenes in the region, which makes this launch all the more meaningful for us,” said Steve Flawith, Founder and CEO of Pickl’s parent company Yolk Brands. “We’ve had our sights set on the Kingdom for a very long time and launching with two locations in Riyadh is a clear reflection of our intent to grow with purpose.”
Pickl’s regional rise has been fuelled by a disruptive formula: a no-compromise menu built on hormone- and antibiotic-free beef and chicken, bold house-made sauces and limited-time flavour specials. The Riyadh locations continue this ethos, with the Al Nakheel outlet spanning 2,206sq ft (96 indoor, 16 outdoor seats) and the U Walk site covering 2,217sq ft (98 indoor, 24 outdoor seats). Both locations are open daily from noon, offering the full Pickl experience in high-footfall destinations.
Additionally, both outlets deliver the brand’s signature atmosphere, energetic, casual and feel-good, through graphic walls, neon lights and cosy booths that are as much about comfort as they are about community. For Saudi Arabia’s youthful, trend-driven consumer base, this is a value proposition rooted in culture and convenience.
