Pinterest are set to streamline its process for retailers to upload Shopify catalogs and turn products into shoppable product pins. The Pinterest app on Shopify includes a selection of shopping features like tag installation, catalog ingestion, automatic daily updating of products, and an ad-buying interface.
The app automatically creates a connection between an individual store and Pinterest, removing the need to edit code or add development resources. Once installed, the app will allow a retailer to deploy a tag on their website, upload their product catalog and publish in-stock product pins. A shop tab on the Pinterest profile of participating retailers will serve as an additional discovery tool.
Shopify sellers in the U.S. and Canada can install the tag now, and the integration will go live to retailers in countries where Pinterest ads are available, including Australia, France, Germany, Italy, Spain and the UK in the coming weeks.
The moves comes after many retailers from all corners of the globe are shifting towards an omnichannel approach, with some retailers opting to immerse themselves fully in digital platforms, instead of just having brick-and-mortar locations.
“As we make Pinterest more shoppable, Shopify is the perfect partner for bringing access to catalogs, product pins and shopping ads to merchants so they can get in front of the millions of pinners looking for unique products that match their taste – with the new Pinterest app on Shopify, in just a few clicks, retailers can take the products on their virtual store shelves to the recommendations pinners see as they shop. Merchants are adapting to new realities and looking ahead to the future of retail, which is why we’re focused on making both our ads and organic features available and impactful to businesses of all sizes.” – Jeremy King, senior VP of technology, Pinterest.
