The pizza retailer is collaborating with the soon-to-be-released feature film “Teenage Mutant Ninja Turtles: Mutant Mayhem,” as part of a worldwide partnership with Paramount Pictures, Nickelodeon Movies and Point Grey Productions.
In honour of the film, which will come out in theatres nationwide on Wednesday, 2 August 2023, Pizza Hut is testing “underground deliveries” for a limited time in New York City. With the fictional home of the Ninja Turtles being in an abandoned subway station, Pizza Hut is offering select customers in Manhattan an underground delivery.
Customers in Manhattan can text the turtle emoji to a dedicated hotline number which then placed an order for Pizza Hut pizza. Once ordered, Pizza Hut prepares and delivers the pizza within minutes directly to the marked “Pizza Drop Zone” within the subway station.
“Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the ’90s. Bringing the two together again for a new generation was a no brainer,” said Lindsay Morgan, Chief Marketing Officer, Pizza Hut. “With this new collaboration, we wanted to pay homage to the Turtles’ origins and their love of pizza, while also infusing modern touchpoints and a fun, creative take on pizza deliveries – in real life and through augmented reality gaming.”
