The Omnichannel platform has partnered with Grab to launch the new limited edition capsule – Grab Fashion Apparel.
Launched to pay a special tribute to Grab’s drivers and delivery partners who have continued to serve the community throughout the ongoing global pandemic. The new Grab Fashion Apparel range has been designed in-house and features six streetwear inspired pieced including a leather jacket, t-shirts, and accessories. The collection is based around four key colours: green, white, purple and black.
“We always want to partner with brands on initiatives that will make an impact. This campaign has been an exciting journey for the Pomelo team, pushing the boundaries of what a fashion collaboration can be,” commented Jean Thomas, Chief Marketing Officer at Pomelo.
Cheryl Goh, Group VP of Marketing at Grab added: “It was an easy decision to team up with Pomelo and round off the year with a surprise for consumers and appreciation for our driver and delivery partners.”
The Pomelo x Grab Collection is available at Pomelo’s online store and the app, which is currently available in Thailand, Singapore and Malaysia.
