Three stores in Berlin, Hamburg and Düsseldorf have been completed renovated with the original Prada store in Milan serving as inspiration.
In Berlin, the store is located in Kurfürstendamm and occupies a total area of 1,000sq m over two stories. Customers can shop the women’s and men’s collections of pret-à-porter along with leather goods, jewellery, shoes and accessories. This same range is available to shop over 766sq m in Düsseldorf and 664sq m in Hamburg, also spread over two floors.
The interior of all three stores is characterised by a number of iconic elements of the brand including black and white checked marble floor. Meanwhile, pastel green synonymous with Prada is used in special areas for accessories, scarves, hats, headbands, perfumes and jewellery.
To differentiate between men’s and women’s shopping areas: light carpeting with green canvas curtains and Italian designer chairs provide an inviting and feminine area for women whilst the men’s floor is characterised by green shelves and drawers and metal counters with wooden presentation tables.
