The Hong Kong based furniture retailer has introduced its very first online food range, Pricerite Food.
Pricerite Food promotes a philosophy based around a ‘slow living lifestyle’ in a ‘fast-food culture.’ The range intends to encourage people to engage in something as simple as sharing food in a leisurely timeframe to enjoy their friends’ and family’s company. The company said in a statement: “Our philosophy is to promote food culture and gradually change the life attitude of urban people.”
The range is split into three categories: quality exclusive, traditional taste and Asian taste. It provides a full range of high-quality ingredients and is committed to satisfying customers’ life needs. The high-quality and exclusive category intends to bring undiscovered items in the market to customers’ attention; the traditional taste segment brings traditional delicacy to every Hong Kong family; and the Asian taste category brings popular foods from different Asian travel hotspots.
The Pricerite Food range will be simultaneously introduced in Pricerite’s online store and at nine physical outlets, including stores in Mong Kok, Chong Hing, Kowloon Bay, North Point and Yuen Long.
