Primark has signed three new leases, bringing it into two states, as it continues to slowly but steadily grow its US footprint.
The global, value-priced retailer also said it is freezing prices for the back-to-school season on thousands of kids’ products, ranging from underwear and t-shirts to dresses and jeans.
Primark’s newly announced stores will see the brand open its first-ever locations in Maryland and North Carolina, as part of its goal to hit 60 stores in the US by the end of 2026, up from 13 today. The three new Primark locations will be at Smith Haven Mall, Lake Grove, New York.; Arundel Mills, Hanover, Maryland.; and Concord Mills, Concord, North Carolina.
Primark, known for its extremely low prices, said its expansion comes at a time when many US households are feeling the impact of inflation. The retailer’s assortment includes women’s, men’s and kids fashion, as well as beauty, homeware and accessory items.
“Primark is about helping people to look good and feel good at prices they can afford,” said Kevin Tulip, President, Primark US. “This is critical today, as consumers feel the impact of rising inflation.”
Founded in Ireland in 1969 under the Penneys brand, Primark is aiming reach 530 stores by the end of 2026, including upcoming new markets of Romania and Slovakia.
