The fast-fashion retailer Primark has opened its first store in Slovenia at CITYPARK in Ljubljana, which has attracted thousands of enthusiastic customers. The expectations of the new magnet business and the effect of its pull were high. The mall was completely renovated around the popular anchor tenant by CITYPARK operator SES Spar European Shopping Centers. An investment of €20M was spent on the refurbishment. Primark will enable CITYPARK to further bolster the city of Ljubljana as a shopping destination.
“SES is the premier source of new retail concepts in Austria and Slovenia. The launch of Primark at CITYPARK Ljubljana has once again allowed us to introduce one of the world’s most successful textile retailers to the country. When the first Primark opened in Austria at SILLPARK Innsbruck in 2012, we recognized the power of the brand’s magnetism on fashion enthusiasts as well as its tremendous appeal. We are thrilled to contribute to the enhancement of the city of Ljubljana as a retail destination via the CITYPARK-based first Primark store in Slovenia,” – SES CEO Marcus Wild
The Primark store is situated in Slovenia’s largest and most visited shopping center offers the latest fashion trends for women, men and children. The design and layout of the store are based on Primark’s latest contemporary shop fit.
