A Gen Z favourite, the Australian, digitally native-fashion brand has opened its first US brick-and-mortar location, at Westfield Century City in Los Angeles.
The 3,370sq ft store will feature approximately 200 on-trend items at any given time and offers an immersive and interactive experience.
Princess Polly was founded in Australia in 2010 as a trendy, affordable women’s clothing brand by husband-and-wife team Wez and Eirin Bryett, who currently serves as co-CEOs. They sold a majority interest in the company in 2018. It is now part of A.k.a. Brands (created by private equity firm Summit Partners), whose portfolio also includes mnml, Petal & Pup, and Culture Kings, which opened its first US store earlier this year.
The new Princess Polly store has a contemporary look, with digital displays, a stylish media wall and personalised product recommendations. The space was designed to engage shoppers while also serving as a marketing and content engine.
“Opening our first store in the US is a monumental milestone for Princess Polly,” said Bryett. “We’re confident the brand will thrive as a physical retailer and we look forward to seeing its growth potential come to fruition. Based on feedback from our loyal customers, Los Angeles is the ideal first location to establish our retail footprint in the US.”
