The brand has launched its digitally-enabled experiential store at Orion Mall in Bengaluru and it is PUMA’s largest store in South India.
The launch of the store was attended by KL Rahul, Vice-Captain of the Indian cricket team & PUMA athlete, and Bollywood actor Athiya Shetty.
PUMA’s newest store is a significant step by the brand to provide an unprecedented experience to its shoppers and create meaningful offline engagement. With a focus on bringing technology, sports and experiential retail under one roof, the store has state-of-the-art offerings including F1 Simulators & interactive retail screens. Throughout the year, the brand’s premium store will also showcase limited-edition global collaborations for men, women and children.
Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia commenting on the launch of the store said: “We are thrilled to take our sports retail story forward with yet another digitally-enabled store for our shoppers. The Indian consumer today is not just drawn to premium products but also seeks a smart shopping environment. Coming up with a second experiential store in Bengaluru is a testimony to PUMA’s commitment towards promoting sporting culture and meeting the promising demand for activewear and athleisure in the region.”
