The fast-casual Mexican chain, Qdoba Mexican Eats, is gearing up for major growth across several Western states.
The company has announced that Barry Dubin of B Wild Investments, LLC has signed on to develop 50 new Qdoba restaurants across Alaska, Utah, Nevada, Colorado and New Mexico. Initially, expansion plans will focus on locations in Salt Lake City, St. George, Albuquerque, Las Vegas and areas surrounding Colorado Springs.
The deal marks one of the largest development deals in Qdoba’s history. Currently, the chain has more than 600 future restaurants in its development pipeline with nearly 20 new franchisees signed in the past 12 months. Recent signings include deals for locations in Pittsburgh, Pennsylvania, Dallas-Fort Worth/Waco, Texas and several Ohio markets.
“As we look to fiscal year 2026, Qdoba continues to build impressive momentum,” said Chief Development Officer Jeremy Vitaro, who joined Qdoba last year from Little Caesars Pizza. “As one of the fastest growing brands in the industry, it’s no surprise we continue to attract some of the best franchise partners from QSR and casual dining. With strong operators like Barry joining our system and a powerful brand in the most attractive category in the restaurant industry, Qdoba is well-positioned for sustained growth and long-term franchise success as we aim to double our footprint by 2032.”
