Located in the Town Hall precinct of Bridge Road, the store is perfectly positioned on the corner of Gleadell Street.
Australian owned and Australian designed, this flagship is RB Sellars’ first store launch in a major city location, and one that The Propel Group’s Managing Director, Caroline Elliott believes that this is a very exciting opportunity for the brand.
She says: “We’re excited to be bringing the RB Sellars brand to Richmond. It is a great show of the confidence in our ranges across RB Seallars, Rossi Boots and Driza-Bone, particularly given the challenging retail environment of the last two years. I’m delighted that these brands will now be easily accessible to Melbourne’s urban customers.”
Crafted from quality fabrics, the brand’s versatile range is equally at home in the city as it is in the country. RB Sellars’ use of natural fibres is sure to attract comfort conscious locals seeking authentic and down to earth wardrobe essentials. The brand started life as a small catalogue business with the simple idea of a hard-wearing, well-crafted workshirt in a range of colours. The now iconic workshirt has since become the Australian country uniform with over 200,000 Burton Shirts sold last year. The range now includes functional and hard-wearing workwear for both men and women, plus a large collection of casual wear, farm wear and a teen and kids range.
