The UAE home-grown value fashion and homeware brand is set to open the new outlet in City Centre Deira during the Eid al-Adha holidays.

Known as one of the region’s shopping malls, City Centre Diera is Majid Al Futtaim’s first flagship mall in Dubai. The three-storey shopping centre boasts a staggering 1.2 million square feet of retail space and features 370 outlets, multiple restaurants and a wide range of global and local experiences.

Joining the portfolio during Eid al-Adha, the new Redtag concept store will be located near West Court on the ground floor of City Centre Deira. The store will bring Redtag’s superior brand experience, including the already popular anytime-anywhere exchange, personal stylists and size assistance together with new offerings attuned to the expectations of premium shoppers.

Commenting on the plans, Latesh Radhakishen, Head of Retail Operations at REDTAG, said: “The new, upcoming store at City Centre Deira is part of our ‘masstige’ brand experience that not only combines the best of both premium and value fashion, but does so in a bigger, better and bolder way. It is REDTAG’s way of giving back to our loyal customer base in the UAE, where we have become a household name for all fashion and homeware needs.”