Beauty brand Renee Cosmetics has named Bollywood actor Janhvi Kapoor as the brand ambassador of its fragrance category.
The brand has recently expanded the fragrance category with the addition of three fragrances, namely Bloom, Dark Desire, and Oud Aspire.
With this association, the brand aims to tap into the popularity of the actor among the millennials and Gen Z to boost sales of its fragrance segment.
Commenting on her association with the brand, Janhvi Kapoor in a statement said, “I enjoyed working with Renee. They have set a high standard for innovation and product quality, their products are impressive, and I wish them all the best as they continue to create unique and luxurious fragrances.”
Aashka Goradia Goble, Co-Founder & Director of Renee Cosmetics added, “It’s amazing to have Janhvi as the face of our fragrance category. Her infectious energy and effervescence appeal to our audiences, and I am sure that her popularity will garner more adulation from our consumers.”
