In honour of its 20th anniversary this year, Rituals Cosmetics has opened a holistic shopping and lifestyle concept.
The store helps consumers find shelter from the frantic pace of everyday life. As the world’s largest Rituals flagship store, it offers a unique brand experience on every level including several exclusive and unique collections.
Located on The Spui (where the former Esprit café was based) in the heart of Amsterdam, House of Rituals will offer customers an extraordinary experience with stunning new collections and a launch which is being carried out in two phases. Last week saw the opening of the first and second floors – a restaurant and a large store – and phase two will see the launch of the mind and body spa, opening in early summer 2021.
“We are proud to be bringing our very first 4-floor Rituals experience to the residents and visitors of Amsterdam where it all began 20 years ago. With this new concept of unifying body, mind and soul we are entering the next phase for the brand and the company. With the new premium collections as an impulse for the online business and the company and with the Body & Mind spas as an impulse for the brand, we bring them to the next level,” explains Raymond Cloosterman, CEO of Rituals Cosmetics.
