Rituals Cosmetics has relaunched its Eau de Parfum collection, by introducing The Iconic Collection.
With an improved design, sustainably curated and inspired by the precious ingredients found in the world’s most iconic and ancient destinations, Rituals’ perfumers have masterfully crafted an exclusive collection of exquisite perfumes to inspire and delight.
Rituals believe that perfume enriches your life, adding that extra special touch to experiences and soothing the soul with unique complexity. Scents can be very emotive and evocative; influencing your mood and emotions, conjuring up long-forgotten memories, or simply something we take comfort in, with scents that make us happy, calm, joyful and confident. The Iconic Collection invites travellers to trace the footsteps of the world’s finest perfumers and join them on a rich and adventurous olfactory expedition.
Elise Benat, Perfumer at the world’s largest privately-owned perfume and taste company, Firmenich, explains: “I am inspired by the scents around me day to day and working on this project with Rituals has been a great experience as it is a brand that is centred on the importance of ancient fragrance traditions and scent memories created through daily moments. It is nice to create scents with this in mind and that are meant to ultimately make the wearer feel happy and confident.”
